What to post when you have nothing to post
Twelve reliable post ideas that don't require news, a launch or a burst of inspiration.
The blank-feed panic comes from a wrong assumption: that a post needs news. Almost none of the posts you enjoy from other businesses are news. They're small, specific glimpses of people who know something you don't.
Twelve ideas that always work
- The question you answered twice this week.
- A mistake you made and what it cost.
- Behind the scenes of one boring step nobody sees.
- A tool you use and why, honestly.
- Before and after of a real job.
- A customer's words, with permission.
- One myth in your industry, corrected.
- How you price something, explained plainly.
- The thing you stopped doing this year.
- A number from your own business.
- Something you were wrong about.
- A short recommendation of someone else's work.
Specific beats interesting
"We repaired 41 chairs this month and 30 of them failed at the same joint" is compelling because it's specific, not because chairs are exciting. Detail is the only reliable substitute for novelty, and you already have plenty of it.
Mine what already exists
- Your sent folder: the explanations you've already written.
- Your support inbox: the questions, verbatim.
- Your camera roll: work in progress photos.
- Your invoices: what people actually buy.
This is where AI earns its keep — paste a long email you wrote to a customer and ask for a shorter public version. You wrote the substance months ago; the post is just a reformat.
Two rules to keep it sustainable
One idea per post, and stop before you've said everything. A post that raises one question in the reader's mind gets a comment; a post that covers everything gets a scroll.
Keep this list somewhere you can reach on a phone. Nothing to post is almost always nothing selected, not nothing available.